Nouvelles

News and Opinion from Anne Barone to Keep You Chic & Slim

|| 23 January 2020

Brune Poirson: France’s (Unofficial) Minister of Fashion

Today, a new chic French woman you may not yet have met.

woman in black top and red pants standing in front of black marble fireplace

image: photo by photographer Dmitry Kostyukov that accompanies NY Times article linked in today's Nouvelles

My only previous brief notice of Brune Poirson, now (officially) Minister of State, attached to the Minister for the Ecological and Inclusive Transition was in the French elections of 2017. Then, she was the candidate from Emmanuel Macron’s En Marche party who won a surprise victory over the far-right National Front candidate who was no less than the niece of Marine Le Pen, the party leader and presidential candidate.

Brune Poirson is an excellent example of a new style of chic French woman: one who has lived and worked in a variety of countries outside France, both developed and developing countries. Not an actress nor model nor politician who is a product of the École Nationale d’Administration. Her focus is on a sustainable future, especially now that she has a young daughter.

As someone who always prefers Provence to Paris, it delights me that this current French “Minister of Fashion” is not a Parisienne, but rather someone who grew up in Apt, an old market town in Provence, amidst the area’s lavender fields.

In the photos in the linked article you can see Brune Poirson’s classic personal style to which she adds her own special feature of elaborate earrings. (The earrings provide a bit of elegance that balances the straight unstyled hair).

Since the article tells us that Brune Poison previously lived and worked in India, I would guess that she found the Indian jewel shops an excellent source of distinctive earrings as I did when I lived in India.

About her personal style the article says:

Ms. Poirson’s clothing style is likewise to the point: She favors minimalism, with the occasional whimsical earring. “I have to be super-simple because that’s who I am,” she said. “No prints, because you get bored and then you want to buy more, and I try to wear exclusively nonsynthetic materials because of all the micro plastics, unless it’s second hand, and clothes that are only made of one fabric.”

If the term “circular economy” in the article is unfamiliar to you as it was to me, a circular economy is an economic system aimed at eliminating waste and the continual consumption of resources. A circular economy in contrast to the traditional economy with its "take, make, dispose" model of production.

You can read about Brune Poirson in the NY Times article.

be chic, stay slimAnne Barone